Your privacy is important to us. This Privacy Policy explains how 10wins collects, uses, stores, and protects your personal data when you access or use our Platform. Please read it carefully alongside our Terms & Conditions.
This Privacy Policy (the "Policy") describes how 10wins (the "Platform", "Operator", "we", "us", or "our"), operating at 10wins.cam, collects, processes, stores, and protects personal data relating to users ("you", "your") who access or use the Platform's betting, gaming, and associated services (collectively, the "Services").
This Policy is issued in compliance with the Operator's obligations under the data protection requirements of the jurisdiction in which it operates and is intended to provide you with a clear and transparent account of our data processing activities. It should be read in conjunction with the Terms & Conditions and the Responsible Gambling Policy, both of which form part of your agreement with the Operator.
By registering an Account, accessing the Platform, or using any of our Services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should cease using the Platform.
For the purposes of this Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or is reasonably capable of identifying a living individual, directly or in combination with other data. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, transfer, alteration, or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this case, 10wins. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller, under binding instructions. |
| "KYC Data" | Identity verification documents and associated data collected to fulfil Know Your Customer obligations, including copies of government-issued identification and proof of address. |
| "Cookies" | Small data files placed on your device by the Platform to enable functionality, maintain session state, and collect analytics data. |
| "Account" | The registered user account through which you access the Services on the 10wins Platform. |
10wins acts as the Data Controller in respect of Personal Data collected and processed through the Platform. As Data Controller, we are responsible for ensuring that your data is handled lawfully, fairly, and transparently in accordance with applicable data protection legislation.
For all data protection enquiries, requests to exercise your rights, or concerns about this Policy, please contact us using the details set out in Section 17 of this Policy.
We collect the following categories of Personal Data depending on how you interact with the Platform:
When you create an Account, we collect:
To comply with our Know Your Customer obligations, we collect:
We collect data relating to your transactions on the Platform, including:
We collect records of your activity on the Platform, including:
We automatically collect certain technical data when you access the Platform:
If you contact our support team, we retain records of those communications, including email correspondence, live chat transcripts, and any attachments submitted, for the purposes of resolving your query and maintaining an audit trail.
We collect Personal Data through the following channels:
We process your Personal Data on one or more of the following legal bases:
| Legal Basis | Application |
|---|---|
| Contractual necessity | Processing required to provide the Services under the Terms & Conditions, including account management, transaction processing, and bet settlement. |
| Legal obligation | Processing required to comply with KYC, anti-money laundering (AML), and regulatory obligations applicable under the Operator's licensing jurisdiction. |
| Legitimate interests | Fraud prevention, security monitoring, platform improvement, and responsible gambling enforcement, where these do not override your fundamental rights. |
| Consent | Marketing communications and certain non-essential cookies, where your explicit consent has been obtained and can be withdrawn at any time. |
We use your Personal Data for the following purposes:
To create and maintain your Account, verify your identity, process deposits and withdrawals, settle bets, administer bonuses, and provide customer support. Without this processing, we cannot provide the Services.
To fulfil our Know Your Customer obligations, conduct anti-money laundering checks, screen against applicable sanctions lists, and comply with reporting obligations to competent authorities under applicable law. This processing is mandatory and cannot be opted out of.
To detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, and other prohibited conduct as defined in the Terms & Conditions. This includes automated risk-scoring based on behavioural and technical data.
To monitor gameplay patterns for indicators of problem gambling, enforce self-exclusion and limit settings activated by users, and where required, proactively contact users whose activity suggests gambling harm. Responsible gambling data processing is conducted in your interest and cannot be disabled while your Account is active.
To analyse aggregated and anonymised usage data for the purpose of improving Platform performance, user experience, and product offerings. Where analytics data is derived from Personal Data, it is pseudonymised before use in aggregate reporting.
Where you have provided explicit consent, we may send promotional communications about Platform offers, new features, and relevant sports events (including Pakistan cricket fixtures and PSL T20 tournaments). You may withdraw this consent at any time by contacting support or using the unsubscribe option in any marketing email.
We do not sell your Personal Data to third parties. We do not share your data with advertisers. We may disclose your Personal Data only in the following limited circumstances:
We engage third-party service providers who process data on our behalf under binding data processing agreements. These include:
All Data Processors are contractually prohibited from using your data for any purpose other than those specified by 10wins.
We may disclose Personal Data to competent authorities, regulators, law enforcement agencies, or courts where we are legally required to do so — for example, in response to a valid court order, regulatory demand, or in connection with the investigation of fraud, money laundering, or other financial crime.
In the event of a merger, acquisition, restructuring, or sale of the Operator's business or assets, Personal Data held on the Platform may be transferred to a successor entity, subject to the same data protection obligations set out in this Policy. Users will be notified of any such transfer in advance where reasonably practicable.
The Platform uses cookies and similar tracking technologies to support Platform functionality, maintain session state, and collect analytics data. The following categories of cookies are used:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens. Required for the Platform to function. | No — essential |
| Functional | Remembering your preferences (for example, language, currency display, responsible gambling limit settings). | No — functional |
| Analytics | Aggregated data on page views, session duration, and feature usage to improve the Platform. Data is pseudonymised. | Yes |
| Marketing | Tracking interactions with Platform promotions to measure campaign effectiveness. No data shared with external ad networks. | Yes |
You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use the Platform. Disabling analytics or marketing cookies will not affect your access to the Services.
We retain your Personal Data for as long as is necessary to fulfil the purposes set out in this Policy, subject to the following minimum retention periods:
Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised. Where data cannot be immediately deleted due to technical constraints, it is restricted from further active processing until deletion is completed.
We implement appropriate technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
While we apply robust security measures, no system is entirely immune from risk. You are responsible for maintaining the security of your Account credentials and should notify support immediately if you suspect any unauthorised access. Contact details are in Section 17.
The Platform's infrastructure and third-party service providers may be located outside the country in which you reside. As a result, your Personal Data may be transferred to and processed in jurisdictions other than Pakistan. Where such transfers occur, we ensure that appropriate safeguards are in place — such as contractual data protection clauses or equivalent mechanisms — to maintain a standard of protection substantially equivalent to that described in this Policy.
By using the Platform, you acknowledge and consent to the transfer of your Personal Data to jurisdictions outside Pakistan for the purposes set out in this Policy.
Subject to applicable law and the Operator's regulatory obligations, you have the following rights in respect of your Personal Data. To exercise any of these rights, please contact us as set out in Section 17.
Right of Access
You have the right to request a copy of the Personal Data we hold about you, together with information about how it is processed. We will respond to verified access requests within a reasonable timeframe.
Right of Rectification
If any Personal Data we hold is inaccurate or incomplete, you have the right to request that it be corrected. For Account details, many fields can be updated directly via your account settings.
Right to Erasure
You may request the deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal or regulatory retention obligations (for example, AML record-keeping requirements).
Right to Restriction of Processing
In certain circumstances, you have the right to request that we restrict the processing of your Personal Data — for example, while a rectification request is being resolved, or where you contest the lawfulness of processing.
Right to Data Portability
Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your Personal Data in a structured, commonly used, machine-readable format.
Right to Object
You have the right to object to processing of your Personal Data where it is based on legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
Right to Withdraw Consent
Where processing is based on your consent (for example, marketing communications or non-essential cookies), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
The Platform is strictly intended for users aged 18 years and above — or the higher minimum age required by the operator's license jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18. If we discover that a minor has provided Personal Data to the Platform, we will take immediate steps to delete that data and close the associated Account.
If you are a parent or guardian and believe that a minor has registered on the Platform or submitted Personal Data, please contact our support team immediately using the details in Section 17.
10wins serves a significant number of users from Pakistan, including cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, and Peshawar. The following Pakistan-specific disclosures apply:
We reserve the right to update or amend this Privacy Policy at any time. Where changes are material — for example, changes to the categories of data collected, the purposes of processing, or the categories of third parties with whom data is shared — we will notify registered users by email or by a prominent notice on the Platform prior to the changes taking effect.
The date of the most recent review is displayed at the top of this page. Continued use of the Platform following the effective date of any amendment constitutes acceptance of the revised Policy. We encourage you to review this page periodically.
For all privacy-related enquiries, data rights requests, or concerns about how your Personal Data is handled, please contact the 10wins data protection team using the following details:
Support Email:
[email protected]Subject Line:
Please include "Privacy Request" or "Data Rights" in the subject line of your email to ensure your query is directed to the appropriate team.
Response Timeframe:
We aim to acknowledge all privacy requests within 5 business days and to provide a substantive response within 30 calendar days. Complex requests may take longer, in which case we will notify you of the extended timeline.
All contact details above are plain-text references only and are not clickable links. Please do not include sensitive personal data such as your full CNIC number, financial account numbers, or passwords in initial support enquiries.
These cards summarise the core privacy commitments that govern how 10wins handles your personal data. They are provided for quick reference — please read the full Policy above.
Your Personal Data is never sold, rented, or shared with advertisers or data brokers. Data is disclosed to third parties only where required to deliver the Services, comply with legal obligations, or prevent fraud — under strict contractual controls.
All data transmitted between your device and the Platform is encrypted using TLS. Passwords are stored as encrypted hashes — not in readable form. Sensitive KYC documents are stored with restricted access controls on a need-to-know basis.
You can request access to, correction of, or deletion of your Personal Data at any time. You can withdraw marketing consent, object to processing, and request data portability. Contact support to exercise any of these rights.
We collect only the data necessary to provide the Services, fulfil legal obligations, and keep the Platform secure. We do not collect data speculatively or maintain data beyond its applicable retention period.
Identity documents submitted for KYC verification are used solely for identity and age verification and fraud prevention. They are retained only for the minimum period required by applicable regulation and then securely deleted.
We will only send you promotional communications where you have given explicit consent. You can withdraw that consent at any time with no effect on your access to the Platform or your Account status.
Now that you understand how 10wins protects your privacy, explore the rest of the Platform — or read our other policy pages to build a complete picture before you get started.